Abu Dhabi World Media Congress will explore the future of the industry and the latest technological advances

Abu Dhabi, the capital of the United Arab Emirates, is hosting the World Media Congress from 15-17 November. It is the first time a conference of this kind has been held in the Middle East and will seek to define what the future holds for the media.  

For three days, the Emirati capital will host the Congress activities with the aim of analysing the challenges facing the media in the coming years and with the challenge of showcasing innovative solutions that will develop the latest technologies and knowledge focused on improving the work and quality of the media globally. A wide international participation and a massive attendance of leaders, intellectual pioneers and industry experts from around the world is expected, under the patronage of Sheikh Mansour bin Zayed al-Nahyan, Deputy Prime Minister and Minister of the Presidential Court of the United Arab Emirates.  

As reported by the official Emirati news agency WAM, the event will host 30 dialogue sessions, as well as a series of workshops, in which more than 162 media speakers will assess the problems faced by the media and propose solutions and alternatives to address these challenges. More than 1,200 media personalities from around the globe are expected to participate.  

The exhibition will also host more than 170 media companies from 29 countries around the world. It will showcase the latest specialised international technologies and a series of side events will be organised. 

The World Media Congress is organised by the ADNEC Group in collaboration with the WAM agency and aims to review the latest developments in specialised global technologies and how they can be used in the media sector. The event will feature an exhibition and a conference specialising in the media industry sector, and offers the opportunity for various companies to discuss partnerships and forms of cooperation to further the media's service to humanity through solid, reliable and highly credible content. 

The Congress will also see six major initiatives: the Live Entertainment Platform, the Global Youth Media Empowerment Programme, the Future Media Lab, the Innovation Platform and the Global Buyers Programme, as well as a special session on the role of media in building a culture of tolerance in human societies, as reported by WAM. 

The World Media Congress will host the conference "Shaping the Future of the Media Industry" and will include in-depth discussions aimed at bringing the entire media sector together to exchange innovative ideas and cutting-edge solutions to shape the future of the industry. It will also provide a unique platform to highlight the position of media in the Middle East, while attracting a global audience, driving innovative visions and collaborations that will move the sector forward. 

The World Media Congress will facilitate the exchange of critical knowledge and present business partnership opportunities for media professionals from around the world. 

As reported by WAM, speakers at the event will include Shamma bint Suhail Faris al-Mazrui, Emirati Minister of State for Youth Affairs; Ramzan bin Abdullah al-Nuaimi, Bahrain's Minister of Information Affairs; Monica Mutsvangwa, Zimbabwe's Minister of Information, Publicity and Broadcasting; Mona Ghanem al-Marri, Director General of the Dubai Government Media Bureau; Apurva Chandra, Secretary, Ministry of Information and Broadcasting, India; Michael Peters, President of the Euronews Network France; Wayne Berg, Director General of Digital Media, Culture and Fashion, Saudi City of Neom; Adrian Monk, Director General and Head of Public and Social Engagement, World Economic Forum, Switzerland; Dr. Paolo Ruffini, Dean of the Vatican's Department of Communications; Masoud Sherif Mahmoud, CEO of the Emirates' Etisalat Group; and Caroline Farag, Vice President of CNN and Editor-in-Chief of CNN Arabic. 

The World Media Congress will host other interesting forums such as "National Media in the Age of Digitalisation", organised by the Al-Ittihad newspaper, with the participation of a group of media professionals and researchers specialising in communication issues. 

Mohammed Jalal al-Rayssi, director general of the WAM agency and chairman of the World Media Congress Higher Organising Committee, said the Congress "will feature a wide range of programmes, workshops, exhibitions, an innovation centre and other interesting events". "One of the highlights will be the future media lab. The Media Labs will consist of five sessions where leading media personalities will discuss the challenges facing the media industry, the future of media, the role of technology and new investment models in the sector. The labs will be held under Chatham House rules so that participants can speak candidly without being subpoenaed. We are confident that the event will become an important platform for generating new and fresh ideas on all aspects of the media industry. For the hundreds of young journalists from around the world attending the workshops, it will be a milestone in their professional lives," Al-Rayssi said of the Congress. 

As part of the developments planned, the World Media Congress has launched a smart app that will allow attendees to enjoy a unique experience. The smart app is available on Google Play and the App Store as part of a strategy to invest in the latest media technologies, artificial intelligence tools and apps to increase customer satisfaction. 

The Global Media Congress app offers a virtual tour to view the various pavilions of the global event, explore the conference and exhibition agenda, as well as view the various specialised workshops accompanying the Congress.  

The app allows users to get precise information on all the sponsors of the global event, exhibitors, participants, all sections of the exhibition, conference dates and specialised workshops during the days of the Congress, from 15 to 17 November. 

The app also allows visitors to consult a database with information on all participating entities through an in-app search according to their media specialities and countries of origin. 

Using the mobile app, visitors will be able to schedule their visits to attend the congress and workshops. This tool also offers a pleasant experience for visitors, presenting them with the latest and most important Congress events and other services and features. 

This service for Android and Apple devices is available at the following links:  

https://play.google.com/store/apps/details?id=com.sherpa.gmccontainer

https://apps.apple.com/ae/app/global-media-congress/id6444215261