The Fundación Tres Culturas, in the framework of its European project INTREPIDA plus, is organising a series of meetings on different aspects of marketing strategy aimed at entrepreneurs, which will be held on Wednesdays from 12 May to 16 June 2021.
Entrepreneurs Azahara Benito, founder of Extravaganza Communication, and Daniel Aguado, founder of Sweet Studio, will be in charge of leading these six meetings on marketing strategy, including aspects related to image, social networks and the evaluation of results, among other topics.
The series is divided into six complementary modules, each lasting an hour and a half. The topics, in order of delivery, are as follows:
12/05/21 A new reality: digital transformation applied to your business.
19/05/21 Who are you and who do you appear to be? Defining your ideal client profiles
25/05/21 Where are my customers? How to establish effective communication in social media
02/06/21 Photography for social media: Lifestyle branding on Instagram
09/06/21 Product photography for entrepreneurs
16/06/21 Is my marketing working? How to measure, evaluate and decide on marketing actions
Participants in all the workshops who complete the exercises that will be given in each session will be eligible for a consultancy session with the team to define their marketing strategy in a personalised way.
This cycle is free of charge thanks to the support of the cross-border cooperation programme Interreg POCTEP Spain-Portugal.
The Fundación Tres Culturas del Mediterráneo is the Main Beneficiary of the INTREPIDA plus project, together with the following partners from Spain and Portugal: Mancomunidad Condado de Huelva, Diputación de Huelva, Asociación de Empresarios de la Región de Portalegre (NERPOR), Núcleo Empresarial de la Región de Évora (NERE) and Municipality of Faro. The INTREPIDA plus project has European funding from the INTERREG V A Spain-Portugal (POCTEP) programme.