The solidarity action 'Ningún hogar sin alimentos', promoted by the "la Caixa" Foundation, with the operational support of CaixaBank, closes with a total of 3.3 million euros raised. With this amount, 3,600 tons of basic foodstuffs have been collected and distributed among the 54 food banks associated with the Spanish Federation of Food Banks (FESBAL) to help thousands of people in vulnerable situations.
The objective of the campaign in favour of the Food Banks is to respond, in an exceptional manner, to the social emergency derived from the health crisis, in addition to covering the demand usually met through the face-to-face collection campaigns, which have been affected by the pandemic. In response to the good reception of the campaign and the pressing need, the "la Caixa" Foundation decided to contribute an additional one million euros to the initiative.
The Food Banks estimate that during the pandemic demand has increased by 50% compared to the same dates in the previous year and have detected an increase in new people requesting food aid from the charities for the first time. A large number of them have been affected by TERs or have been left without income due to the impossibility of doing informal work during the state of alert.
In 2019, these charities assisted 1.1 million people, distributing 144.5 million kilos of food in collaboration with more than 7,300 charities. It is estimated that this year they could exceed the figure of 1.5 million people served.
"In times of difficulty, our greatest responsibility is to ensure that no one is left behind. During the pandemic, citizens and institutions have demonstrated their commitment to the most vulnerable people, and this has been reflected in the massive response to this campaign that will help thousands of families," said the president of the "la Caixa" Banking Foundation, Isidro Fainé.
CaixaBank has set up all its operational channels for the campaign. Both customers and non-customers of the entity have had at their disposal more than 9,000 ATMs distributed throughout the territory. Furthermore, as a result of the confinement, CaixaBank has promoted the use of digital channels to collaborate with the campaign. This has consolidated CaixaBank's leadership in Bizum, with 1.8 million active customers out of the total 8 million using the largest money transfer platform in Spain.
Committed to the action, thousands of people have joined the impact of the #NoneFoodHome movement, including celebrities such as actors Antonio Banderas, Hugo Silva and Bibiana Fernández; singers Alejandro Sanz, Chenoa, Mónica Naranjo, Rozalén and Antonio Orozco, chefs such as Karlos Arguiñano and Ferran Adrià, and sportsmen and women such as Ona Carbonell, Jordi Alba, Eden Hazard and Joaquín Sánchez, who have contributed to making the initiative visible on social networks, highlighting the commitment of the Food Banks.