Leaders Sport Business Summit Abu Dhabi will host more than 400 top executives in the Middle East
Sports industry leaders from around the world will gather at the upcoming Sports Business Leaders Summit in Abu Dhabi. They will have access to exclusive content based on information from leading global organisations and local entities.
They will also join those from the Gulf Cooperation Council to build new relationships and foster existing ones. The event will revolve around four thematic areas: Leadership, Technology, Creativity and Experience. Representatives from the NBA, Manchester United Football Club and Adidas have already confirmed their attendance.
Aref Al Awani, secretary general of the Abu Dhabi Sports Council, says the UAE "has seen a number of new and innovative partnerships in global sport, and those who join us will have the opportunity to hear the ideas of those at the heart of it".
The Arab country is the venue for numerous international tournaments and Abu Dhabi is the ideal place for top executives to mingle. Global sport is embracing new dynamics that bring with them the adoption of cutting-edge practices and new rules of the game.
More than 20 speakers will provide all guests with this innovative content. Among them will be Twitter's Director of Global Content Partnerships, MEA and Turkey, Kinda Ibrahim. Her presentation will address the issue of building athlete media channels in the session "Unlocking the potential of female athletes".
Other key contributors include Ralph Rivera, NBA general manager for Europe and the Middle East, and Robbie Fowler, former England and Liverpool FC player. Laura Georges, General Secretary of the French Football Federation, and James Johnson, CEO of Football Australia, will discuss the development of the sport.
Leaders chief executive Laura McQueen said she was excited to welcome so many influential figures. "Once again, we are looking forward to bringing together a local and international audience to hear from attendees, the heart of decision making, gaining an insight into how they perceive the new global sporting dynamic".
This new edition will be held at the world famous Yas Marina Circuit and will represent over 25 sports. The Leader Sport Business Summit focuses on organising exclusive international summits and private forums for sports executives and professionals.
Event sponsorship is another of their major activities, offering a global, integrated media platform through which they leverage customised partnership activities. To this end, they have a large database of more than 90,000 senior executives.
It is also responsible for organising the Leaders Sports Awards, international awards that recognise the work of companies and individuals shaping the future of sport. More than 100 judges review all the nominations and decide the winners of the eight categories that make up the awards.
