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Morocco positions itself as one of the most competitive countries in the world

Morocco's industrial strategy focuses on sovereignty and positioning in the region
PHOTO/ARCHIVO  -   Mohamed VI, rey del Reino de Marruecos

PHOTO/FILE  -   Mohamed VI, King of the Kingdom of Morocco

The Minister of Industry and Trade of the Kingdom of Morocco, Ryad Mezzour, has pointed out at a conference in Casablanca that Morocco's industrial strategy is "clear and well identified". This strategy is based on industrial sovereignty and the positioning of the country as a regional industrial power. It also focuses on national human resources capacity and the attraction of new investors from around the world.

Minister Ryad Mezzour emphasised that this new plan for industry is the fourth one adopted by Morocco under the mandate of King Mohammed VI, and all of them have contributed to "positioning the Kingdom as a competitive hub on a regional scale". The various strategies adopted by Morocco are the 2005-2009 Emergency Plan, the 2009-2014 National Pact for Industrial Emergency, the 2014-2020 Acceleration Plan and Industrial Recovery Plan, and the most recent, the 2021-2023 Industrial Recovery Plan.

PHOTO/ARCHIVO  -   Ryad Mezzour, ministro de Industria de Marruecos
PHOTO/FILE - Ryad Mezzour, Minister of Industry of Morocco

The strategy to improve the Kingdom's industrial fabric is divided into three distinct phases. The first phase is the "Cost-Focus" strategy that has laid the foundations for modern Moroccan industrialisation. The second phase is designed to reinforce the first phase through the Industrial Acceleration Plan in the context of cost leadership. Finally, the objective is to position Morocco as a regional power and position the Kingdom as a "Best Value" destination. This strategy has already enabled Morocco to exceed the employment target set two years ago and to generate more than 122 billion dirhams in exports.

Ryad Mezzour also mentioned the country's most recent industrial achievements, including the design and manufacture of electric cars, bus manufacturing and vehicle tyres, as well as the production of parts for the space and aeronautical industries, wind turbine blades and sanitary equipment. Thanks to these developments, the national industry has shown resilience to withstand the profound changes that the world is currently experiencing. "Morocco has undoubtedly one of the most attractive industrial platforms in the world, thanks to the Royal Directives, the stability of the Kingdom, its capacities and the confidence of investors," said the minister. 

PHOTO/AFP - Terminal I del puerto de Tánger Med, en la ciudad septentrional de Tánger
PHOTO/AFP - Terminal I of the port of Tangier Med, in the northern city of Tangier.

With these figures, Morocco has become the leading country in the automotive industry in Africa. The Kingdom has positioned itself since the last few years as the leading vehicle manufacturer on the continent since 2017, and during the last year alone has produced a total of 403,000 vehicles according to the International Organisation of Motor Vehicle Manufacturers (OICA). 

AFP/FADEL SENNA  -   El ministro marroquí de Industria y Comercio, Ryad Mezzour, se dirige a los medios de comunicación bajo las banderas de su país y de Israel (izq.) tras su reunión con la ministra de Economía de Israel, Orna Barbivai, en Rabat el 21 de febrero de 2022
AFP/FADEL SENNA - Moroccan Minister of Industry and Trade, Ryad Mezzour, addresses the media under the flags of his country and Israel (left) after his meeting with the Israeli Minister of Economy, Orna Barbivai, in Rabat on 21 February 2022.
International cooperation 

The Moroccan and Saudi Arabian Ministers of Industry, Ryad Mezzour and Bandar bin Ibrahim al-Khorayef, have held talks in recent months to establish points of industrial cooperation between the two countries. Through online conversations, the ministers have agreed to implement various agreements aimed at increasing investment opportunities to generate capital and new jobs in the country, in addition to joint projects that will place both countries in the international market. 

AFP/FADEL SENNA  -   Empleados del grupo francés Renault en Marruecos trabajan en una línea de producción fase en la fábrica de Renault en Tánger
AFP/FADEL SENNA - Employees of the French Renault Group in Morocco work on a production line at the Renault factory in Tangier.

Some of the projects discussed between the kingdoms are based on implementing plans for innovation, human capital and placing both states as competitive options in the international market.

On the Moroccan side, Minister Mezzour announced that the Alawi kingdom will focus on product diversification and foreign sales. From the Saudi Arabian side, it is also seeking to invest in the economy through the diversification of materials and exports.