The Three Cultures Foundation offers the Second Participatory Online Forum 'Approaching the Muslim Millennial Traveler'.

The Three Cultures Foundation, following the development of the Halal Market project, is organising the Second Participatory Online Forum ''Approaching the Muslim Millennial Traveler", aimed at promoting the knowledge and participation of the key actors involved in the project. 

Thus, on 26 November at 12:00 (Spanish time), the Three Cultures Foundation and partners in the framework of this project will organize an online meeting in which international experts will explain the main characteristics, demands and potential of the Muslim digital natives (called, in the framework of the project, Muslim Millennial Travelers or MMT). 

Javier Albarracín, director of the specialist consultancy Barcelona Halal Services, will briefly outline some of the main current debates in this segment of Muslim consumption. Shelina Janmohamed, vice-president of Ogilvy Islamic Branding and author of the reference book 'Generation M: Young Muslims changing the world', will present the main global trends, which are increasingly sophisticated and have a greater purchasing power. Shelina will present the main features of this consumer profile, with special emphasis on their role as tourists. Nabeel Shariff, director of the international agency Serendipity Tailormade, specialized in organizing Muslim-friendly trips for this segment, will be the practical and successful case of this forum, in which he will present his extensive experience in this sector; he will also present ideas and trends for the future in the current context. 

The event will also be broadcast live on the Three Cultures Foundation's Facebook channel.