The Apple Keynote left fans of the brand with a new model of iPhone orphaned. In return, two new Apple Watches and a vitamined iPad

Where is my iPhone 12?

photo_camera PHOTO/AFP - Apple CEO Tim Cook

The dark blue square-edged iPhone 12 will have to wait. Apple made a different Keynote because of the pandemic. Tim Cook took the opportunity to give a shine to the new Apple Park and show off his ultra-modern facilities. The move came out regular, because in the middle of the huge ring that forms the building there is little more than the dry land typical of California.  

Apple introduced the Apple Watch Series 6, the Apple Watch SE and a new iPad Air. In addition to an interesting subscription to Apple TV, iCloud, Apple Arcade and Apple Music for 15 euros a month. The Watch is what can save Apple's last economic quarter. If the worst of the pandemic was solved with the iPhone SE and they made a profit, now it can be the new Watch that reports profits. 

The iPhone 12 will have to wait until Christmas. It may come out next month to keep the consumer alert and create the need, but the Chinese production chain has to be well oiled to assemble the new Cupertino's jewel. 
 

Los nuevos modelos de Ipad Air
5G in Spain

5G should also be pointed out as a possible cause of this delay. Apple did not plan to put this system on its new terminals until 2021, but competitors already include it, although the telecommunications companies do not have it deployed. There is talk that the iPhone 12 Pro Max will be the only model with 5G although, perhaps, in Spain it has no service at the moment, as happened with virtual SIMs and Apple Watch a couple of years ago.

The products presented by Apple are very much the same, but with that touch that the company's advertisers give to everything they improve to paint it as a new product. We live in the packaging society. It doesn't matter what's inside, the key is how you present it. The Apple watch has nothing really significant in comparison with the previous model. Rather, I would point out that both the aluminium model and the stainless steel and titanium models have sapphire crystal and not the improved crystal of previous models. 
 

Nuevos modelos de Apple Watch.

Another thing is the whole physical framework that the apple company has set up by taking advantage of the different confinements. A payment platform for exercise accompanied by physical improvements in the clock that already measure, for example, the oxygen in blood to inform the capacity of recovery when you exercise. A way of getting closer to real sports watches such as those made by Polar or Garmin. 

If the iPhone SE has been the money-making machine to attract lower-income and younger buyers, the new Apple Watch SE is another new door to that audience. A basic watch for 300 euros to close the Apple ecosystem. 

The iPad Air is empty, but with two attractive colours. A mid-range iPad with square edges and the possibility of connecting the Apple Pencil 2. A good option for those who have to change their iPad or want to get started in the world of Apple tablets. 

And that' s it. The presentation ended with an urge for an "encore" and the appearance of the iPhone 12. But Apple closed the connection and opened its online shop to amass money with two products that do not satisfy anyone.

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